We build the operating system for Australian newsrooms
presspulzy.com started as an internal tool inside a metro newsroom and grew into a platform used by editorial teams across the country to track coverage, prepare briefings, and coordinate live segments.
Our story
presspulzy.com began when a group of newsroom producers grew tired of tracking briefings on spreadsheets and coordinating live segments over group chats. We set out to build a single workspace that could keep pace with a real coverage day.
Today, editorial teams across Australia use presspulzy.com to plan assignments, prepare reporters, and keep the newsroom, control room, and field crews aligned from the morning meeting to the final live cross of the night.
What we value
Accuracy over speed
We build tools that help newsrooms move quickly without cutting corners on verification.
Built with newsroom staff
Every workflow in presspulzy.com was shaped by producers, reporters, and editors, not built in isolation.
Calm under pressure
Coverage days are stressful enough. Our interface stays clear and predictable when it matters most.
The team behind presspulzy.com
Daniel Whitmore
Editorial Director
Priya Nair
Briefing Coordinator
Mikaele Tupou
Live Segment Producer
Newsroom operations, straight to your inbox
Get occasional notes on newsroom workflow, live coverage coordination, and product updates from presspulzy.com.